Lorraine is a results-driven digital marketer …
with an ability to connect creative marketing strategy to bottom-line results, she is the driving force behind the workflow on the projects she works on, translating business objectives into real, measurable success.
Lorraine drives customer acquisition and retention strategies through the implementation of optimized landing pages in tandem with paid and organic media to distribute content, fill audience funnels, and increase lead generation and sales for businesses with distinct and hard-to-reach audiences.
Her ability to manage large-scale projects, from determining the most effective strategy for reaching specific goals to sourcing the right tools and experts, has allowed her to surpass clients’ expectations with campaigns that achieve meaningful results on time and on budget.
Lorraine began her career at News America Marketing, where she managed multi-channel advertising initiatives for international brands including Pepsi Co, Revlon, Lipton Tea and Oreck.
She works with brands big and small, if you have a goal, she can help you get there.
In her spare time, Lorraine loves live music, art, travel, stand-up comedy, jewelry making (check out her line Albatross) and fitness; including power yoga, running, and HIIT.
Problems I Solve
Digital Marketing
Brand Development
Business Plans + Strategy
Customer Acquisition
Social Media
Copy & Article Writing
I’ve Solved Problems for
“Innovation distinguishes between a leader and a follower.”
Lorraine is a leader in a cluttered field, here are a few examples of how she broke through it all and constantly changes the game.
Marune : App Installs, New User Demand Generation, & Podcast Sponsorships
Marune is the first iOS and Android training log and social media app designed for Brazilian Jiu Jitsu (BJJ). As a BJJ practitioner who also traveled for work, vacation and education, Jason Elliott was looking for an app that allowed him to keep track of not only his training, but the people he met on the mat and at tournaments. Not finding anything that fit these requirements Jason decided to create his own, Marune.
THE STRATEGY
I was brought on the project to help create a launch strategy for the app. We crafted a plan for new user acquisition campaigns across Facebook, Instagram, Google Play, and Apple search ads. I also pitched branded content and sponsorship opportunities to BJJ podcasts, in order to introduce the app to the BJJ community, establish Marune as a thought-leader, and also show social proof to potential new adopters.
RESULTS
Over 10,000 active users within 6 months of app launch
ASD Market Week : Customer Acquisition Campaign
I worked on launching the first Instagram campaign for ASD Market Week for their March 2016 trade show. We had been running successful attendee registration campaigns on Facebook, so launching on Instagram was an exciting next step for this client. We crafted a launch strategy to maximize our budget, optimize creative/copy, and lower cost-per-lead over the lifetime of the campaign.
Because Instagram was a new platform for the client, it was crucial to emphasize the importance of creative testing to understand audience interest and achieve the highest CTR %, especially with ASD's unique retail buyer audience. Our winning ad is the first ad set in the gallery. We also created a custom mobile landing page to capture attendee registrations. Results for Instagram and Facebook campaigns are below.
AUDIENCE SEGMENT
Fashion Accessories Retail Buyers
TARGETING
Look-a-like audience targeting based on converted ASD alumni custom audience from Facebook campaigns
AD CREATIVE TESTING: Compelling, Visual
We created custom ads that are eye-catching and well-suited for Instagram, testing varying types of creative from high-end art direction to kitschy, bright and colorful - given the visual nature of the platform and the audience on this platform.
INSTAGRAM RESULTS
567 Event Registrations
$9.47 CPA
FACEBOOK RESULTS
13,713 Event Registrations
$4.12 CPA
Savage City : Branding & Content Creation
At Savage City, I created the look and feel of the blog, as well as curated content, featured events, and selected music to be reviewed on the site. The blog was a go-to resource for the latest weeklies, downtown parties, gallery openings, and hottest mixtapes for the young and restless in New York City.
My work also included:
Social Media Content Creation + Community Management
Influencer Collaborations
Copywriting/Editing
ABOUT SAVAGE CITY
Savage City is a lifestyle and music blog with roots in sunny California but resides in New York City.
Our passions lie within music, media, fashion, and design. We want to share our unique perspective of the latest and greatest in dance, dubstep, electro, hiphop, soul, funk, indie, experimental and all other musical genres in between. Along with sharing new music, Savage City is determined to uncover the best dance floors the city has to offer.
Savage City is dedicated to serving up only the freshest in music, style, events, & nightlife to the savages of NYC.
ASD Market Week : Content Strategy & Content Creation
818 Agency crafted a content strategy for ASD Market Week. The strategy revolved around the creation of a branded blog, which I named, ASD Insider. We created the branding, front-end design, and editorial content calendar. We interviewed buyers, exhibitors, influencers and experts in the retail and online sellers space in order to create editorial content and lead generating guides that increases event registrations.
MD+DI : Content Marketing & Lead Generation
THE STRATEGY
MD+DI publishes an annual medtech salary study that was one of their most popular articles. With the data that was generated from that study, I created a salary comparison tool.
Readers enter in their salary and contact information and receive a dynamic and comprehensive report of how their medtech salary compares to industry averages.
This interactive content tool is a lead generation tactic to grow net-new contacts to the database.
The leads that come in are then put into the database and nurtured with newsletters and relevant content. The ultimate goal is to get the leads interested in attending the Advanced Manufacturing events.
RESULTS
306 Organic Views
124 Leads
40.5% Conversion Rate
Ready for my help? Lets move mountains.
Hire Me!
